19 percent drop ratings of Sky Plc’s flagship television viewers in Sunday late afternoon soccer game. It is the biggest drop in a five year slide in the UK that raises the risk that a decline in subscribers may follow.
According to the data from the Broadcasters Audience Research Board, that after 8 game the average audience for pay TV providers Super Sunday English Premier League match is 1.03 million viewers, that down 39 percent from a peak of 1.68 million viewers in 2011-2012. The 4 pm slot, a fixture for Sky since 1992 is part of an overall drop in its Premier League viewership this year, which concern from investors after the company paid 4.17 billion pounds in its latest 3 season contract with the league.
The audience drop highlights the global squeeze on media companies as viewers move online and unto mobile devices. While Sky held on to most matches, it’s still losing viewers, and there’s no guarantee that the outlay will prevent losing subscribers.
Neil Campling an analyst said that, viewership stats such as that can often be seen as a precursor to churn increasing, these are big changes, these are not 2 to 3 percent declines, and these are potentially quite significant.